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Social Media: The world is getting shrinked

By Mamta Rajput

July 14, 2014

“Social media” marketing is one of the components of digital marketing along with SEO, email marketing, PPC (Paper Per Click), banner advertising, mobile marketing and various forms of digital advertising – billboards, DTV (digital television), etc. This new form of media makes the transfer of text, photos, audio, video, and information in general increasingly fluid among internet users. Social Media has relevance not only for regular internet users, but business as well. Platforms like twitter, Face book, and LinkedIn have created online communities where people can share as much or as little personal information as they desire with other members. The result is an enormous amount of information that can be easily shared, searched, promoted, disputed, and created.

Social Media has changed the world

Social media has greatly affected the way people spend their leisure time. It is a fact that social media has tremendously changed the way people interact and carry on with their everyday lives. With internet becoming a necessity in every home or office, majority of people who are online spend most of their time on social media sites. In addition, the rise in popularity of smart phones has also increased the number of people and the time spent on social media.

News Delivery:The digital age has seen a drop in the amount of newspapers sold and the number of people reading these news sources. A high number of people prefer to access their profiles on social media first before visiting news sites. The reason for this is that friends and followers on social media platforms have become trusted source for news compared to traditional sources.

Social Media and Networking:Social media not only helps people stay in touch with existing contacts, but also aids in the formation of new alliances. These alliances are usually with people that share common interests. Social media such as LinkedIn allows people to create professional networks that help them search for jobs or get tips on how to enhance their careers.

Importance in Marketing:Marketers have discovered the great potential of social media when it comes to reaching potential clients. It is common to find companies with Face book pages and Twitter accounts using them as a way of interacting with clients. Social media is also being used as a way of attracting new clients and promoting products and services. Video sites such as YouTube have played a big role in opening up the lives of people.

Negative Impact of Social Media
Risks Of Youth Using Social Media:

The impact of Social media on youth has no doubt, been tremendous, but in my opinion there is a bit of a downside to this phenomenon, as well. The interaction done by the youth on Social Media is slowly and gradually taking the place of real interactions. There are many risks involved with the social media and the internet in general.

Cyber bullyingis deliberately using digital media to communicate false, embarrassing, or hostile information about another person. It is the most common online risk for all teens and is a peer-to-peer risk. Cyber bullying is quite common, can occur to any young person online, and can cause profound psychosocial outcomes including depression, anxiety, severe isolation, and, tragically, suicide.

Sextingis the other negative reason which can be defined as sending, receiving, or forwarding sexually explicit messages, photographs, or images via cell phone, computer, or other digital devices. Many of these images become distributed rapidly via cell phones or the Internet.

Face book depressiondefined as depression that develops when preteens and teens spend a great deal of time on social media sites, such as Face book, and then begin to exhibit classic symptoms of depression.

Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information. From the 70s to the 21st century, everyone use their own mobile device like mobile phone, MP3 player, digital camera to share their thought with their friends on a social media instead of the classic communication methods such as writing letter and having a phone call. Social media is an important role in our daily life because we use this network to communicate worldwide. The social media and network is so powerful that can stick up everyone that related with you. Today, everyone is spending more time on social media such as YouTube, Face book, Twitter, Flickr, and other types or media to entertain themselves. Social media and network can help us to relate everyone as a neighbour whatever he/she is oversea or not.