What to Do When You Have a Mobile App Idea?

Let’s say you have a brilliant app idea and are quite eager to develop it. But, before you start finding a mobile development company to turn the app into a reality, you must think about various aspects before beginning with everything.

One of the most common things people refrain from indulging in when trying to build an app is conducting marketing research. Indulging in mobile development without proper market research is like trying to make a building without laying out a foundation first. In-depth app market research is incredibly important for the success of an app.

So, how should you even commence with an app idea?

Market research. Be it for iOS and Android app development or Hybrid app development; it can bring an incredible amount of improvement in your app launch strategy. In short, the more you research and learn about the trends in your concerned niche, the better your solution to a customer’s pain points will be.

So, now that we have established where you should initiate your ideas, let’s dive into how exactly you can do it and why it is important. Understanding the core of every aspect always proves to be a good use.

Marketing Research

What Is App Market Research?

App market research is the practice of understanding your audience in depth. Researching an app market allows one to comprehend and expect market trends and what customers are most likely to receive positively over the time.

Here are specific points you should focus on before starting with app market research:

– Is there a need for your app?
– Does the timing fit? Is it an appropriate time to provide a specific solution to people?
– Who exactly is your target audience?
– How much investment does building an app of your preference require? What are the best mobile app development companies?
– Who are your competitors? How much percentage of the market do your competitors dominate?
– Is your app executing your USP? Is your marketing strategy actually better than your competitors?
– Is your solution solving a customer problem in a modern manner? That is, is your approach outdated?

Market Research in 4 Steps

It is easier to conduct market research when you categorize things. However, mobile app software, development processes, and even leading IT service providers keep changing over time. Therefore, you must keep conducting micro surveys using different platforms.

Competitor Analysis

Step 1: Pick Out Trends And Make Comparisons

Various search tools like Google Trends, Data.ai, Statista, and BusinessofApps can help you:

– Analyze the actual demand for your application.
– Compare your app with competitors, see the features they provide, and discern what exclusive features you will add to your app.
– Observe popularity charts, top apps by revenue, general app downloads in your niche, and growth analysis of top apps.

Target Market

Step 2: Create User Personas

Having just one viewpoint can be lethal to any strategy. Therefore, indulge in speaking with people who use your app and collect maximum feedback. Create user personas to understand customer decisions like personalization, scaling, UI/UX preference, monetization, and many other things. Hubspot offers a make my persona option that you can use to practice this step.

Online Surveys

Step 3: Create Online Surveys

Field research entails a workforce that questions a focused group, social media strategies, personal interviews, emailing, and so on. In addition, mobile development-related surveys include audience polls involving audience preference for tech, their consumption behavior, etc. 

To conduct a survey, you must:

– Pick a survey tool of your choice.
– Formulate the questions you will be asking.
– Integrate your mobile app design into your mobile experience questions.
– Design your mobile app’s UX around survey research questions.
– Perform a pre-test for functionalities you are planning to include in your app.
– Collect all your results and probe them.
– Be mindful of the behavioral aspects and how your users will interact with your app.

Effective Business Plan

Step 4: Formulate an Effective Business Plan

You need to cater to some set of parameters when formulating a business with a custom application development firm, like:

– The uniqueness of your business
– The flexibility of your approach
– Shortness and concision of your approach

Here are vital steps that you should focus on while laying down a business plan.

– An executive summary of the plan
– Indulge in discussions with the team and stakeholders of the company
– Elaborate on what your mobile app will do
– Lay down the organizational roles
– Formulate sales and marketing strategies
– Define costs and budgets

SWOT Analysis in the Mobile App Market

What things are you most recognized for?
How is your idea different from your competitors and more valuable from the other competitors?
What skills, assets,  or resources do you have that your competitors don’t?
What issues does your app have, and what improvements could be made?
Is your app performance according to user preference?
Are you shy of something in market research and knowledge about your industry or niche?
Identify the challenges faced by the users.
Benefit from competitors’ shortcomings.
Predicting the economic and political trends that could amplify your app’s popularity.
Is your app meeting government guidelines and policies?
Did you find funding for your app?
Are you aligned with the current and future trends of your industry?


Apart from wanting to develop a mobile app that stands out, it is essential to plan sensibly and be wary of any shortcomings you deploy when deciding the market, platform, development software, etc., for your app. Contact us if you require assistance with iOS or Android, Flutter mobile app development, or any custom app development.

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    React Native vs. Ionic Platform – A Comparison Guide

    In this modern era, with the growth of businesses and organizations, the owners are opting to create Mobile Apps to expand their businesses. So in the race of providing the best quality of apps with less time consumption, different technologies, and platforms introduced in the market. Cross – platforms came into existence because of this competition and the growth of businesses.  

    It is very important to choose the right platform based on the client’s requirements. React Native and Ionic both are Hybrid Mobile Apps platforms. Most of the time users feel both the platforms are the same but it is not right.

    Here, are some points that help you to find out the difference between React Native and Ionic:


    React Native follows Native behaviour.  With the help of the Native UI component,users gets a Native experience. While Ionic offers its own SDK libraries. There are many inbuilt components of Ionic which helps to make the development work easy & fast.  Nowadays, Ionic has a huge market and competing well with React Native. It is at the topmost position for the Hybrid Mobile App development preferences.


    React Native is a stable Hybrid framework and considered as the best option for Large Scale Mobile Applications as it provides great performance and responsiveness features. While in the case of Ionic, it is a good option for Native Browser Apps. It completes modern needs and applicable for all Software archetypes. There comes a performance issue in case Native code is involved so to get access to Native Codes need to download plug-in.


    React Native and Ionic both the cross platforms support Android and iOS devices. But in the case of Ionic, it also supports UWP i.e. UNIVERSAL WINDOW PLATFORM, which you can consider advantage of the Ionic framework.


    There is a well-established community available to assist you in providing solutions, updates, and information helpful for the development of React Native and Ionic Apps respectively. Along with this, numerous plugins are available for React native and have other plugins to utilize PhoneGap / Cordova plugins. In the case of Ionic, PhoneGap (Cordova) plugins are used for obtaining Native features.


    For Ionic, it is free and open-source, if you know

    For React Native, maximum code is reusable for Android, iOS, and Windows. Stable and provides high performance for large projects with platform-independent code. But it has a lack of custom codes, user needs to learn Native development first. Also, Facebook uses React Native Apps, the user needs to be aware and follow Licensing Rules.

    In a very short time span, Ionic has a well-settled community that provides a good User experience mobile apps and getting a Native experience React Native is always a good option.

    So, while choosing any of these two frameworks one needs to go through with their requirements, features, team size, time span, etc. facts to decide the BEST option.

    React JS V/s React Native – What is the Difference?

    Both React JS and React Native are essential for app and web development, and due to their functionalities, they are evolving around the globe in technology. 

    While Reactjs is a JavaScript library and React Native is the whole framework, the former is part of the latter, and both compliments each other.

    If Reactjs is optimal for creating apps with high functionality and complex calculations, then React Native is ideal to give a native feeling to your mobile apps.

    Every technology or framework has some shortcomings, and so do Reactjs and React Native. 

    • Reactjs can be described as a base derivative of React DOM, for the web platform while React Native is a base derivative in itself, which means that the syntax and workflow remain the same, but components alter.
    • Reactjs, eventually, is a JavaScript library, which allows the programmer to create an appealing and high-performing UI Layer while React Native is an entire framework for developing cross-platform apps, be it web, iOS, or Android. 
    • In Reactjs, virtual DOM is used to render browser code in Reactjs while in React Native, native APIs are used to render components on mobile.
    • The apps developed using Reactjs render HTML in UI while React Native uses JSX for rendering UI, which is nothing but javascript. 
    • CSS is used for creating styling in Reactjs while a stylesheet is used for styling in React Native.
    • In Reactjs, animation is a thing, using CSS, just like web development while in React Native, an animated API is used for producing animation across different elements of the React Native application.
    • If the need is to build a high-performing, dynamic, and responsive UI for web interfaces, then Reactjs is the best option while if the need is to give mobile apps a truly native feeling, then React Native is the best choice.