6 Trends To Boost Website UX In 2023

People are running businesses in a world where consumers rapidly seek engagement and entertainment from all sorts of brands, vendors, or public entities. The reason for such user behavior is usually to escape and experience an immersive experience. So naturally, sites are adapting accordingly. Nowadays, web design companies are barreling their ways to artificial intelligence-supported interesting elements such as hover effects or 3D environments and exciting navigating styles to create stimulating user experiences.

Website designs are certainly no different from the very paradigm of technology; it keeps undergoing changes, upgradation, and evolution just like the latter. Design elements once considered innovative and modern eventually become overdone, cliched, or tired in a few years. And the last thing you want for your business website is to lose conversion when people arrive at it because your site is outdated or ignores common web standards.

Fortunately, our UI/UX designers have a list of the best web design trends you can use to run a business on highly functional but easy-to-use websites that look as well as perform exceedingly competently.

Parallax Scrolling

Parallax scrolling is a popular web effect that web designers use to make different web page sections more dynamic. It is mainly used in full-width applications along with apps that are paired with video, image, or texture imagery that give depth to a page. As the visitor scrolls past an image or video, the scrolling behavior makes it look as though the image got placed behind the neighboring section. This subtle element makes the website more engaging.

White Space

This popular web design trend can be used in minimalistic approaches. White space is commonly known as negative space or breathing space. Experienced web designing companies understand that this aspect is much more than empty space between different elements and content. It is essential to design websites, webpage and other components that relax the eyes, eventually improving a user’s visual experience. Keeping a reasonable white space allows the user to take a moment when making a decision on the website. An overwhelmingly filled website with images and content on the screen generates too many stimuli and could cause a delay in response to your CTAs.

Additionally, correctly spacing and using fonts between letters, words, paragraphs, and sentences cleanse the design and refine the readability of the content.

Neomorphic Design

New skeuomorphism in web designing is what we understand as neomorphic style. It is a UI style that is characterized by soft shadows and highlights combined with a flat design. This graphic design trend pivots the employment of shadows to create a floating-like effect of the elements.

While crafting a website, neomorphic design is all about fleeting and illusory contrast and feeble solid colors made using shadows and light.

Here, the uniqueness of neomorphic designs is displayed using the same color of the element as well as the background. It is imperative not to consider full black or plain white as you work with shadows.

Micro-Animation

As the name suggests, a micro animation is small, but small doesn’t necessarily mean insignificant. Micro animations can be incredibly helpful when trying to guide users through interactions with the website. They also add playfulness to a site like Smashmallow does with the micro animation on their website.

But make sure you use these organically. Think about how things move on a curve or a wheel rather than a flat plane.

If you have an E-commerce site, you can also use this latest web design trend for a better online shopping experience, employing micro animations to improve user experience and giving users a more dynamic vision of your products.

Smart Video

Video has long been a customary must-have for websites. It is natural since videos are the most engaging content form available on the internet and the most effective marketing tool.

Nonetheless, they should be thought out before being used on your platform. This is what smart video is about, giving visual content perfect purpose and meaning.

In former times, embedding a youtube video on your site was the only way to go. But, one well-thought-out video can bring better results than haphazardly assembled ones.

Thumb-Friendly Mobile Navigation

Turns out responsive design isn’t enough anymore. Your website should function well with user-friendliness on all mobile device. In 2023, web designing will focus on making thumb-friendly websites.

But what is thumb friendliness?

This concept of UI/UX designing revolves around the mobile phone experience. Next time you read something on your phone, look at how you’re holding it. Your finger is most probably wrapping the back of your phone. So, your thumb does the most things.

This is how most of us use mobile phones and why thumb-friendly navigation is important. Try putting the menus, navigation bar, or even contact buttons in the positions where your thumb can reach. It helps make your site more comfortable and improves user experience in manifolds.

Conclusion

When you wonder about web design trends for 2023, think of custom illustrations, blending photos, and animated cursors with graphical elements. All such aspects will keep your site fresh in 2023. Updating your business website’s design can positively impact your brand and, eventually, your revenue. If you wish to rebuild and innovate your website for a better user-friendly experience, contact our team today!

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