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SEO 101- The Basics For New Entrepreneurs

Feb 11, 2022 | Digital Marketing

SEO is a term that’s often heard, but not often understood by new digital entrepreneurs. 

It’s the process of optimizing your website and pages so that search engines can serve them up to search engine users interested in the information your site contains. 

But understanding SEO isn’t nearly as simple as you’d think. 

Therefore, below, we’ll go over some of the basics of SEO so that you can have at least a basic understanding of how to get your website indexed and ranked in the search engines.

Getting Your Site Indexed

You can build the flashiest, most fantastic website, filled with all sorts of an excellent informative content, logo, and the most valuable features imaginable, and it's not going to do you any good if search engines don't know about the site. 

That's why the most important thing to understand about SEO is that you'll need to tell search engines where your site is if you want them to rank your pages. 

An index is the library of websites and pages that search engines regularly crawl to find relevant information for their users. 

Search engines may automatically find and crawl your website, but this can often take months or even years for them to do. 

Therefore, the most effective method for getting your site indexed is to manually submit an XML sitemap of your site to each search engine. 

Depending on the platform you're using, you may be able to automatically generate a sitemap, which can then be uploaded to Google using the Google Search Console. 

If not, your web development team can help you do this. 

Finding Keywords

No matter the type of website you have, there will be specific keywords that you'll want to optimize your site, pages, and blog posts for. 

For instance, let's say you own a website that's all about live rodent racing. In this case, you'll want to optimize your site for keywords that people who are interested in rodent racing might be interested in. 

This might include keywords, such as: 

  • What are the fastest rodents? 
  • Upcoming rodent racing events near me
  • Racing rodents in Albuquerque, New Mexico

These are only a few examples of keywords that might be relevant to a rodent racing website. 

Ideally, you'll want to find as many keywords with high search volumes and low competition as you possibly can that are still relevant to your website. 

To do this, you'll need to use tools, such as the Google Keyword Planner or Moz Keyword Explorer. 

Then, once you've narrowed down a list of suitable keywords, you can move on to creating and optimizing your website content. 

Creating Content

Content is somewhat of an ambiguous term that can be used to refer to blog posts, social posts, videos, podcasts, infographics, etc. 

However, when it comes to SEO, content refers to any written information on your website that both humans and search engines will read and parse when searching for specific bits of information. 

That's why it's essential to use the keywords you've identified in the content you create. 

The more of these keywords you have on your site, the more context it gives to search engines in terms of what the site is about. 

At the same time, it also helps provide the information needed to answer searcher intent correctly. 

In other words, once you have these keywords used on your site when a person inputs those keywords into a search engine, your site will be more likely to be offered as one of their search results. 

Backlinking

Aside from keywords and content, backlinks are among the most important factors that search engines use to rank websites. 

Backlinks are links on other websites that point to your website. 

Essentially, these work like votes of confidence from other sites, telling search engines that your site has a good reputation among site owners. 

The more backlinks you have pointing to your site, the more it tells search engines that your site contains valuable and relevant information about a given topic. 

The Basic Of SEO 2022

SEO is somewhat of a complicated beast. 

It's the process of optimizing your site and content to be more likely served to search engine users when they input specific search queries. 

However, what search engines look for changes every time they implement new updates to their algorithms. 

Therefore, you must use this information and be sure to keep yourself up-to-date on current SEO trends, which will help you get as much free, organic traffic as possible to your site!

Our Global Impression

Hear What Our Clients Are Saying

Client testimonials

We are very happy with the team's flexibility with the fact that they always deliver the tasks on time

Trigma Solutions developed a website for a content outsourcing company. The team built the project management site from scratch, providing both front- and backend development. Trigma Solutions provides project management tools to ensure a smooth workflow. The team is reliable, attentive, and knowledgeable.

PAUL AGABIN
CEO, Agabin Interactive (Manila, Philippines)

They are cooperative, hardworking, and really imaginative.

Thanks to Trigma's efforts, the client was able to develop modules and troubleshoot their services. The team's superb organizational skills and initiative allowed the project to become a success. Overall, end users give positive and satisfactory feedback on the project.

PARK MIN HO
VP of Operation, AI Dashcam Manufacturer
(Seoul, Korea)

They were quick to understand what we needed and delivered it.

They were able to deliver a high-functioning site because of their transparent responsiveness and outstanding customer support. The new platform built by Trigma Solutions exceeded the internal stakeholders' expectations. As a result, they plan to continue collaborations on future projects.

HEATHER J. SUAREZ
Founder, StallionMexSearch
(Jacksonville, Florida)

They have managed everything properly.

Trigma Solutions executed a successful project that's seen high levels of user engagement. While there were some obstacles related to COVID-19, the team managed the workflow well. They've secured future work with the client for further app development.

GOWRI SHANKAR
Account Manager, Digitally Squared PR & News
(Karnataka, India)

Their sheer level of skill and ‘can do‘ attitude stood out to me.

The productive discussions we've had with Trigma Solutions have made our specs better and ultimately improved the software. Great Team and Value for money work done

RICHKO

These guys are problem solver and they are pretty fast at it

The team we worked with at Trigma was so calm in dealing with the integration hurdles they faced while connecting to our master distribution system that we nicknamed them the .. 'Problem solver'

KATHERINE BONELLO

Got an idea?

Tell us and we will build the right solution for your needs.

British Council
British Council
British Council
British Council

Got An Idea?

Tell us and we will build the right solution for your needs.

Turn your dreams into reality with us!

Please fill in the details below to talk to our expert
and discuss your project.

    Trigma’s Year In Review On Clutch

    Jan 25, 2022 | News and Events

    At Trigma, we are a leading digital technology service provider and consulting company enabling clients to create and execute strategies for digital transformation. We craft innovative, research-based digital experiences that balance form and function. We have worked with startups, small businesses, Fortune 500 companies, and government agencies throughout the years. Whether you are digitally inexperienced or an established player, we can help you reach your business goals.

    With that said, we are proud to share with you our Year in Review on Clutch. A leading B2B ratings and reviews platform, Clutch is the leader in connecting global service providers with corporate buyers from around the world. The ratings and reviews platform publishes the most extensive and referenced company reviews in the B2B services market.

    In 2021, we recorded 16 reviews on Clutch with an impressive 4.9-star average rating. These reviews validate our services and the excellent work we deliver. We also recorded a perfect NPS score indicating that our reviewers are 100% willing to recommend us. We appreciate our clients giving us such high reviews and NPS ratings, which confirms our dedication and expertise to every project we handle.

    Furthermore, Clutch has also recognized Trigma as one of the leading CRM and sales enablement app developers for 2021. We are genuinely proud of this recognition as this cements our footing in the industry.

    All of these are not possible without our clients’ continued support and trust. Our journey doesn’t stop here, and we are looking forward to what the future holds. Here’s to more years working together.

    Let’s work together and turn your dreams into reality. Please fill in the contact form, and one of our team members will get back to you shortly.

    Our Global Impression

    Hear What Our Clients Are Saying

    Client testimonials

    We are very happy with the team's flexibility with the fact that they always deliver the tasks on time

    Trigma Solutions developed a website for a content outsourcing company. The team built the project management site from scratch, providing both front- and backend development. Trigma Solutions provides project management tools to ensure a smooth workflow. The team is reliable, attentive, and knowledgeable.

    PAUL AGABIN
    CEO, Agabin Interactive (Manila, Philippines)

    They are cooperative, hardworking, and really imaginative.

    Thanks to Trigma's efforts, the client was able to develop modules and troubleshoot their services. The team's superb organizational skills and initiative allowed the project to become a success. Overall, end users give positive and satisfactory feedback on the project.

    PARK MIN HO
    VP of Operation, AI Dashcam Manufacturer
    (Seoul, Korea)

    They were quick to understand what we needed and delivered it.

    They were able to deliver a high-functioning site because of their transparent responsiveness and outstanding customer support. The new platform built by Trigma Solutions exceeded the internal stakeholders' expectations. As a result, they plan to continue collaborations on future projects.

    HEATHER J. SUAREZ
    Founder, StallionMexSearch
    (Jacksonville, Florida)

    They have managed everything properly.

    Trigma Solutions executed a successful project that's seen high levels of user engagement. While there were some obstacles related to COVID-19, the team managed the workflow well. They've secured future work with the client for further app development.

    GOWRI SHANKAR
    Account Manager, Digitally Squared PR & News
    (Karnataka, India)

    Their sheer level of skill and ‘can do‘ attitude stood out to me.

    The productive discussions we've had with Trigma Solutions have made our specs better and ultimately improved the software. Great Team and Value for money work done

    RICHKO

    These guys are problem solver and they are pretty fast at it

    The team we worked with at Trigma was so calm in dealing with the integration hurdles they faced while connecting to our master distribution system that we nicknamed them the .. 'Problem solver'

    KATHERINE BONELLO

    Got an idea?

    Tell us and we will build the right solution for your needs.

    British Council
    British Council
    British Council
    British Council

    Got An Idea?

    Tell us and we will build the right solution for your needs.

    Turn your dreams into reality with us!

    Please fill in the details below to talk to our expert
    and discuss your project.

      Trigma — Clutch’s Top Software Developers

      Jan 8, 2022 | News and Events

      Over the course of our 14+ years in software development, Trigma has been able to provide meaningful and personalized user experiences for clients which leave an impact and build loyalty.

      We are honored to announce that Trigma has been recognized as one of Clutch’s 2021 Top 1000 Software Developers. For context, Clutch is a leading business-to-business ratings and reviews platform based in Washington, DC. Clutch’s trained analysts perform in-depth interviews with clients about the quality of their interaction with each Clutch-registered company. We are proud to be ranked as one of the best software development companies.

      Clutch’s Top 1000 Software Developers award highlights the high-ranking global firms across industries. The Clutch 1000 recognizes companies committed to building expertise, providing stellar customer service, and producing quality results for clients. Trigma meets its methodology standards of excellence and is trusted by potential B2B buyers to excel at new projects.

      We truly appreciate our clients for their continued trust and support. Their reviews on Trigmas’ Clutch profile prove that we have what it takes to deliver top-tier products and services. We would also like to thank Clutch for this recognition of our work. Below are some of the reviews we've received in the year 2021:

      Our Global Impression

      Hear What Our Clients Are Saying

      Client testimonials

      We are very happy with the team's flexibility with the fact that they always deliver the tasks on time

      Trigma Solutions developed a website for a content outsourcing company. The team built the project management site from scratch, providing both front- and backend development. Trigma Solutions provides project management tools to ensure a smooth workflow. The team is reliable, attentive, and knowledgeable.

      PAUL AGABIN
      CEO, Agabin Interactive (Manila, Philippines)

      They are cooperative, hardworking, and really imaginative.

      Thanks to Trigma's efforts, the client was able to develop modules and troubleshoot their services. The team's superb organizational skills and initiative allowed the project to become a success. Overall, end users give positive and satisfactory feedback on the project.

      PARK MIN HO
      VP of Operation, AI Dashcam Manufacturer
      (Seoul, Korea)

      They were quick to understand what we needed and delivered it.

      They were able to deliver a high-functioning site because of their transparent responsiveness and outstanding customer support. The new platform built by Trigma Solutions exceeded the internal stakeholders' expectations. As a result, they plan to continue collaborations on future projects.

      HEATHER J. SUAREZ
      Founder, StallionMexSearch
      (Jacksonville, Florida)

      They have managed everything properly.

      Trigma Solutions executed a successful project that's seen high levels of user engagement. While there were some obstacles related to COVID-19, the team managed the workflow well. They've secured future work with the client for further app development.

      GOWRI SHANKAR
      Account Manager, Digitally Squared PR & News
      (Karnataka, India)

      Their sheer level of skill and ‘can do‘ attitude stood out to me.

      The productive discussions we've had with Trigma Solutions have made our specs better and ultimately improved the software. Great Team and Value for money work done

      RICHKO

      These guys are problem solver and they are pretty fast at it

      The team we worked with at Trigma was so calm in dealing with the integration hurdles they faced while connecting to our master distribution system that we nicknamed them the .. 'Problem solver'

      KATHERINE BONELLO

      Got an idea?

      Tell us and we will build the right solution for your needs.

      British Council
      British Council
      British Council
      British Council

      Got An Idea?

      Tell us and we will build the right solution for your needs.

      Turn your dreams into reality with us!

      Please fill in the details below to talk to our expert
      and discuss your project.

        Clutch’s Top AI Companies

        Jan 4, 2022 | News and Events

        Over the course of our 12 years in product development, Trigma has been able to provide meaningful and personalized user experiences for clients which leave an impact and build loyalty.

        We are honoured to announce that Trigma has been recognized as one of Clutch’s 2021 Top Artificial Intelligence Companies. For context, Clutch is a leading business-to-business ratings and reviews platform based in Washington, DC. Clutch’s trained analysts perform in-depth interviews with clients about the quality of their interaction with each Clutch-registered company. We are proud to be ranked as one of the best software development companies.

        Clutch’s 2021 Top Artificial Intelligence Companies award highlights the high-ranking global firms across industries. The Clutch 1000 recognizes companies committed to building expertise, providing stellar customer service, and producing quality results for clients. Trigma meets its methodology standards of excellence and is trusted by potential B2B buyers to excel at new projects.

        We truly appreciate our clients for their continued trust and support. Their reviews on Trigmas’ Clutch profile prove that we have what it takes to deliver top-tier products and services. We would also like to thank Clutch for this recognition of our work. Below are some of the reviews we’ve received in the year 2021:

        Our Global Impression

        Hear What Our Clients Are Saying

        Client testimonials

        We are very happy with the team's flexibility with the fact that they always deliver the tasks on time

        Trigma Solutions developed a website for a content outsourcing company. The team built the project management site from scratch, providing both front- and backend development. Trigma Solutions provides project management tools to ensure a smooth workflow. The team is reliable, attentive, and knowledgeable.

        PAUL AGABIN
        CEO, Agabin Interactive (Manila, Philippines)

        They are cooperative, hardworking, and really imaginative.

        Thanks to Trigma's efforts, the client was able to develop modules and troubleshoot their services. The team's superb organizational skills and initiative allowed the project to become a success. Overall, end users give positive and satisfactory feedback on the project.

        PARK MIN HO
        VP of Operation, AI Dashcam Manufacturer
        (Seoul, Korea)

        They were quick to understand what we needed and delivered it.

        They were able to deliver a high-functioning site because of their transparent responsiveness and outstanding customer support. The new platform built by Trigma Solutions exceeded the internal stakeholders' expectations. As a result, they plan to continue collaborations on future projects.

        HEATHER J. SUAREZ
        Founder, StallionMexSearch
        (Jacksonville, Florida)

        They have managed everything properly.

        Trigma Solutions executed a successful project that's seen high levels of user engagement. While there were some obstacles related to COVID-19, the team managed the workflow well. They've secured future work with the client for further app development.

        GOWRI SHANKAR
        Account Manager, Digitally Squared PR & News
        (Karnataka, India)

        Their sheer level of skill and ‘can do‘ attitude stood out to me.

        The productive discussions we've had with Trigma Solutions have made our specs better and ultimately improved the software. Great Team and Value for money work done

        RICHKO

        These guys are problem solver and they are pretty fast at it

        The team we worked with at Trigma was so calm in dealing with the integration hurdles they faced while connecting to our master distribution system that we nicknamed them the .. 'Problem solver'

        KATHERINE BONELLO

        Got an idea?

        Tell us and we will build the right solution for your needs.

        British Council
        British Council
        British Council
        British Council

        Got An Idea?

        Tell us and we will build the right solution for your needs.

        Turn your dreams into reality with us!

        Please fill in the details below to talk to our expert
        and discuss your project.

          AWS and it’s Impact on World

          Dec 27, 2021 | Technology Stack

          The importance of cloud computing has been mounting in recent years; humanity has changed the way companies operate faster than anyone could ever do before. However, it can be hard for any individual to decide which cloud service provider is best for them and their company. In this article, you will need to take a moment to evaluate how your company and industry are likely to shift in the near future with the wide-reaching impacts of big men such as Amazon Web Services.

          How AWS is Influencing the Future of Cloud Computing?

          AWS cloud computing service allows other companies to manage and utilize compute, storage, and networking resources in the cloud. These technologies are now playing an increasingly important role in business development and revolutionary ways allowing organizations to store data at a remote location and boost corporate scalability. It offers a range of features and services for developers, startups, digital agencies, and internet businesses. Businesses using AWS have been able to significantly reduce the cost of their main IT resources by transitioning to their own dedicated computing environment. This lifestyle change has impacted consumers and society alike, delivering unique value that is not part of any other cloud service provider.

          Cloud computing is impacting us immensely in many ways. People of all ages are gradually realizing that it is a feasible, cost-efficient way to manage bulk data center functions with only a laptop and without costly technicalities involved. Amazon Web Services (AWS) launched in 2002 and has since been the largest cloud service provider in the world today. Since then, AWS has experienced continuous innovation, response to continued market changes, and overall success that make it one of the most sought-after cloud services available.

          How Cloud Computing will Affect the Public and Private Sectors?

          Cloud computing has taken the world by storm. It's driving huge amounts of innovations and solutions that are re-structuring business models and disrupting others. However, the new possibilities of cloud computing also come with uncertainties. Cloud computing has become the new word in technology for both private and public sectors, but just how it will affect each industry is still being discovered.

          One of the most radical ways that cloud computing affects society is when it comes to financial literacy where it can be

          neuralink-implants

          used for so many things such as insurance, credit scores, etc. The access and availability of computing power is something companies will find valuable. It is so powerful today that the government no longer needs to own its own data centers. Communications services providers are now using the cloud-computing platform in order to help with issues like government support for renewable energy. Cloud computing helped improve health care for both patients and doctors by enabling them to examine millions of patient records without any expensive system or someone else’s help. Cloud computing saves time and funds by helping people scale their operations at a large scale.

          Benefits of Public Sector Spending on Cloud Technologies

          With the public sector spending billions on Cloud technology, many benefits are available for their citizens. In order to secure the best deal, make sure you understand that there are many ways AWS offers to save costs and through that way improve service levels. According to the Public Technology Institute in 2017, the number of public sector spenders who made use of these technologies reached an estimated $1 billion and is still going up. These will eventually benefit private companies as well aside from just the public sector. The increased use of cloud technology has brought about great possibilities for all.

          neuralink implants

          Public sector spending on Cloud technologies is expected to grow in the coming years. Vendors benefit from the growth of the public Cloud, as governments seek innovative services that could improve citizens’ lives. Cloud technology has the potential to save taxpayers $9 billion each year. Almost every sector of the public sector has been affected and in some cases revolutionized wholly by Cloud computing. The law and legal professionals, medical practitioners, tourism, the government are all turning to the computing model and benefits to save time, reduce costs associated with software maintenance, as well as overcome cost-reduces like lower power or better space utilization in data centers.

          Conclusion

          As technology continuously becomes more and more prevalent, it is slowly changing how we live. Specifically, cloud computing is putting pressure on businesses to remain competitive in this age of information. However, the biggest impact that clouds computing has been felt by individuals because it is impacting our society so much. In conclusion, no one is able to deny that the cloud service provider AWS is having a revolutionary role in the world. Let's see what AWS holds for us in the future.

          Our Global Impression

          Hear What Our Clients Are Saying

          Client testimonials

          We are very happy with the team's flexibility with the fact that they always deliver the tasks on time

          Trigma Solutions developed a website for a content outsourcing company. The team built the project management site from scratch, providing both front- and backend development. Trigma Solutions provides project management tools to ensure a smooth workflow. The team is reliable, attentive, and knowledgeable.

          PAUL AGABIN
          CEO, Agabin Interactive (Manila, Philippines)

          They are cooperative, hardworking, and really imaginative.

          Thanks to Trigma's efforts, the client was able to develop modules and troubleshoot their services. The team's superb organizational skills and initiative allowed the project to become a success. Overall, end users give positive and satisfactory feedback on the project.

          PARK MIN HO
          VP of Operation, AI Dashcam Manufacturer
          (Seoul, Korea)

          They were quick to understand what we needed and delivered it.

          They were able to deliver a high-functioning site because of their transparent responsiveness and outstanding customer support. The new platform built by Trigma Solutions exceeded the internal stakeholders' expectations. As a result, they plan to continue collaborations on future projects.

          HEATHER J. SUAREZ
          Founder, StallionMexSearch
          (Jacksonville, Florida)

          They have managed everything properly.

          Trigma Solutions executed a successful project that's seen high levels of user engagement. While there were some obstacles related to COVID-19, the team managed the workflow well. They've secured future work with the client for further app development.

          GOWRI SHANKAR
          Account Manager, Digitally Squared PR & News
          (Karnataka, India)

          Their sheer level of skill and ‘can do‘ attitude stood out to me.

          The productive discussions we've had with Trigma Solutions have made our specs better and ultimately improved the software. Great Team and Value for money work done

          RICHKO

          These guys are problem solver and they are pretty fast at it

          The team we worked with at Trigma was so calm in dealing with the integration hurdles they faced while connecting to our master distribution system that we nicknamed them the .. 'Problem solver'

          KATHERINE BONELLO

          Got an idea?

          Tell us and we will build the right solution for your needs.

          British Council
          British Council
          British Council
          British Council

          Got An Idea?

          Tell us and we will build the right solution for your needs.

          Turn your dreams into reality with us!

          Please fill in the details below to talk to our expert
          and discuss your project.