When working in the SEO profession, you must be attuned to the frequently changing algorithms of Google that can impact your website performance severely on SERP(Search Engine Result Pages). Nonetheless, some algorithms may positively influence you if your website has been built to adhere to all the guidelines of Google.
On average, Google makes nine daily updates, which is copious. Some of them are major updates that will shake up your website’s rankings. But you don’t need to freak out and carefully scrutinize the scenario. Here are a few tips for surviving in this ever-changing SEO algorithms game:
Google is Everything
The very first piece of advice is to do what Google says. Follow the Web Developer’s guides and subscribe to the Webmasters newsletter to roll with the bandwagon. It will help to diminish the effects of an Algorithm update or probably be a complete savior for your website.
Follow Gary Illyes and John Mueller, Google’s Webmaster Trends Analysts, on Twitter. They keep updating about all-new Google Algorithm changes and will help provide heads-up on SEO trends.
Keep Track of Your Traffic and Position
The best time to figure out about the algorithm change is when it just rolls out, so you can protect your website from its consequences. Keep following your website’s traffic on Analytics and rankings. And if you see an unexpected drop in traffic or rankings, you should visit MozCast or SEMRush Sensor. These tools will show the turbulence in the Google algorithm over the previous day.
Optimize your Content and Fix the Thin Content
Most of Google’s updates are related to content. As we all know, Content is the king in SEO. So ensure that your website has the required content and keywords inclusion. To stay at the forefront of your industry, you must update your content frequently.
Perform SEO Audits Frequently
Use webmaster to check the crawling errors on your website and perform an SEO audit regularly to fix any errors related to indexing, crawling, or any on-page issue. We need to be up-to-date so any changes will not shake our website’s performance.
Make sure your website is Mobile-Friendly, has good mobile/desktop speed and doesn’t have any broken links or spammy links.
Google constantly makes updates to enhance user- search experience. Don’t get disheartened if you are being pushed back. To keep a high SERP rank and appearance no matter how the algorithm changes, create high-quality, user-friendly content.