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Developing a website to sell goods has never been more convenient and manageable. Thanks to the best eCommerce platforms, every industry has online sellers. As a result, issues like international marketing, sales volume, and inventory size don’t ask for as much hassle anymore as they used to.
Every business person desires to own a professional and stable online website to drive sales and income. In addition, it helps businesses expand their sales and add to their sales channels by supporting social media like Facebook and Instagram; this can be extremely useful for people who want to take a brand to the next level. One of the most popular e-commerce website platforms that let business people create an online presence using outstanding features is Shopify. Shopify can help businesses bear the pains of outlet expansions without spending on brick-and-mortar.
What can you do on Shopify?
Shopify is a user-friendly e-commerce platform that allows businesses to build an online store and sell seamlessly through one streamlined dashboard. Starting an online business is relatively suitable for most traders as it has a full array of in-person and online selling tools, including beginners and e-commerce experts. In addition, all plans on Shopify include a full suite of business management tools. These essentials include sales and inventory tracking, product sourcing, customer accounts, marketing, payment processing, shipping, and reporting in every Shopify plan. Shopify has various add-ons that help people expand their Shopify toolkit and do more. Some popular add-ons include “Shopify Payments,” which accepts credit cards. “Shopify Shipping” generates shipping discounts and labels on shipping, and “Shopify Markets” that lets people sell internationally. These add-ons can help people generate additional fees. In addition, this tech helps reduce swelling and operational costs through transactions, automating CRM, inventory management, and more. Shopify also sells point-of-sale, or POS, software SMEs or startups can use in their brick-and-mortar stores.
What Shopify is great for?
Like most platforms, Shopify has its pros and cons as well- but, for the most part, it works well for business models and products. There isn’t any limit to the number of products/ services people can sell online using Shopify. It has much room for a multitude of products. These could include-
-Bags and luggage
-Travel products
-Kitchenware
-Fitness accessories
-Clothing
-Home Accessories
-Jewelry Beauty products
-Automotive accessories
-Baby or maternity products
-Pet products, and more.
But Shopify has strict guidelines about what sellers can’t sell, too. If you decide to sell restricted products like the ones on the list offered by the platform, you risk getting suspended from them. Some of these include:
-Certain firearms and their parts
-Regulated products or services
-Adult products
-Event tickets
-Counterfeit or unauthorized goods
-Drug paraphernalia
-Gambling products
-High-risk businesses include bankruptcy lawyers, computer technical support, telecommunications equipment, and more.
In simpler terms, if it’s illegal or regulated, it’s most likely not permitted to be sold on Shopify. In case you’re new to online selling, it helps to familiarize yourself with how to avoid counterfeit goods when sourcing products for your store’s inventory.
-Shopify’s platform is great for stores or avenues that sell both physical and digital goods or services, which require minimal configuration. The given platform already uses built-in variant support and the ability to link product options; nonetheless, it limits itself to 100 variations per product. In other words, if you are trading in products that come in, for example, different colors, materials, or sizes (or any other characteristic), Shopify can accommodate most things for them.
-Shopify is also perfect for you if you’re a trader selling handfuls of products- or just one—employing a theme with advanced Shopify homepage sections that provide the option to sell products directly from the homepage, making sales more probable for you.
-Stores dealing with huge inventories can easily leverage Shopify themes with features like an adjustable collections organization system to organize products and multi-tag filtering. Various themes on Shopify also offer the option to develop advanced mega menu navigation systems, which can become necessary for businesses trying to sell a wide range or volume of products.
-Tools offered by Shopify can attune quickly to various business models and marketing strategies that allow you to showcase discounts, offer coupons, and sell prices. Therefore, they can help aggravate purchases or even provide free shipping ( or employ a shipping charges system based on weight or other criteria). The platform also offers excellent shipping, payment, fulfillment, and inventory control systems with various other add-on options ready for use. Shopify also has intuitive apps that monitor complex shipping scenarios & ship with the top carriers worldwide.
-Shopify comes with cost-effective plans and a full suite of features that assist in managing and launching an online store. Therefore, it is ideal for small businesses.
-Shopify is perfect for inexperienced beginners as one does not require software installation or coding experience. Moreover, there is a small transaction fee levied on Shopify Payments.
-Shopify’s modern web design and ease of use have made it popular among small and even large business owners over the past years.
What makes Shopify an ideal eCommerce platform?
Significantly convenient
The most apparent reason why Shopify is ideal as an eCommerce platform is that it reduces the burdens and complexities of developing and creating an online shopping website from scratch. One can easily create a Shopify account and leverage the available toolset to set up an online store, even if they don’t have any technical background. Even if you start using it as a new trader or an already existing store owner, Shopify can accommodate your level of resources or expertise and turn your store details into an online store for catering to customers’ online shopping experience.
Once the store settings are completed, it’s ready to be taken live and start fetching sales. At this stage, many business people have to tackle the nerve-racking challenges of store management while considering platforms like Shopify when choosing an eCommerce platform. It is because Shopify can easily manage and control using a simple and well-organized dashboard.
App-rich platform
An abundance of handy apps surrounds Shopify! This is, again, primarily what makes it the best choice for every eCommerce business owner. It has been increasingly attracting users as its app ecosystem provides features or solutions they need for their online avenues.
For instance, if we take “Shopify dropshipping”, many Shopify apps can easily allow you to streamline dropshipping efforts. Oberlo is one such app that can let you manage all aspects of dropshipping business, like product customization, inventory management, product research, sales and order tracking, and many others.
-Shopify apps can escalate your business, whether management, marketing, or sales-boosting. Here is an insightful list that you can make setting up as easy as ever.
-Shopify apps for promotional and marketing activities: Omnisend, OptinMonster, TrustPulse, Sumo, PROOF,
-Shopify apps for customer service activities: HelpCenter, Facebook Live Chat, Yotpo.
-Shopify apps for sales-related activities: Smile, Catalog Maker, Recharge, AVADA Discount Code Generator
-Shopify apps for administrative work and managerial activities: AVADA PDF Invoice, Spocket, Printful.
-Shopify apps for SEO-related activities: SEO Suite – SEO Image Optimize
-Shopify apps for content: Social Photos, Pocket
Support
Shopify provides excellent support to its users. Shopify offers customer service that is available 24×7, dedicated to finding solutions for any user problem concerning the online shopping platform. If Shopify sellers have any issues or questions, they can contact the platform providers via phone, live chat, and email. Shopify customer service team quickly addresses questions/issues and passes them on to professionals for solutions. Next, they handle the rest and solve user problems right away as soon as possible. Even if you are a non-specialist in the industry, you can set up your online shopping store by seeking the help of Shopify experts. They take care of the technical side, and you can focus more on growing your business.
Multi-payment gateway integration
If your customers can’t use their desired payment methods in your store, they will probably abandon their carts and your website, and hop on to other sellers. Moreover, suppose a customer doesn’t switch to another seller and continues to check out and place an order. In that case, they’re likely to hold the dissatisfaction and not keep your business as their top preference. Luckily, Shopify provides over a hundred payment options, including almost all widely-used payments, such as Apple Pay, Amazon Pay, Paypal, Stripe, and many more third-party payment integrations. So if you don’t want to lose customers or give them an inconvenient experience for them, you should move to Shopify.
Mobile Friendly
Your website has to be built with mobile-friendliness in the current market scenario. Therefore, Shopify was meticulously built, keeping mobile responsiveness and store experience in mind, regardless of the device used to access it. Also, merchants can easily manage their entire Shopify store from their iOS or Android application.
Conclusion
If you’re thinking of building an online store, Shopify can undoubtedly be your ideal choice. Shopify is an excellent shopping platform for many online sellers. This easy-to-access, affordable pricing model and top-notch themes platform are actively recommended to merchants. Nonetheless, participating in in-depth research about all available eCommerce platforms would be best before you decide to invest your savings in an outlet.
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