Remember the times when we were kids and we used to get excited by the thought of playing ludo? (any 90’s kid here?)
Those times are never coming back instead kids these days are high on Virtual Reality (VR) and Augmented Reality (AR) video games.
This was about video games but the real magic of VR and AR is seen when it is applied to ‘marketing’.
Virtual Reality and Augmented Reality are garnering recognition on social media, people are talking about it with the craze. The real reason behind VR and AR popularity lies in its capabilities, its scope in marketing, gaming, brand development, and of course entertainment.
If you are one of those who are not active on social media or have no idea what we are talking about then this blog is a must read.
To make VR and AR more interesting for you, here is a fact according to research by Deloitte, almost 90 per cent of companies with annual revenue of between $100 million and $1 billion are into augmented and virtual reality technology.
Difference Between Virtual Reality and Augmented Reality
I hope by now you want to read about VR and AR, so without wasting any time let me explain to you what is virtual reality and augmented reality?
VR and AR are cousins, they have one big thing in common and that is the ability to alter our perception of the real world. You can escape from the world around you and experience something which for the first time can be described as ‘amazing’.
The HUGE difference between them is that Virtual Reality has the ability to transport the consumer or user. It can bring us to another land, a place very much similar to an unrealistic and imaginary one. How? Through closed visor or goggles.
Oculus Rift, Samsung Gear VR, Google Cardboard– ring a bell?
All these already famous VR gadgets are available in the market to give you an exciting Virtual Reality experience. If you have not heard or used any of these gadgets be ready to be blown away.
Putting a Virtual Reality headset over your eyes might leave you blind but will expand your other senses. With VR you might find yourself on top of Mount Everest or experience the battle of World War I or II your choice. The horizon of VR is wide enough to keep you interested forever. In the future, Virtual Reality may become a source of teaching students about the events of history, geography, famous personalities. The possibilities of watching and experiencing VR are infinite.
Check out the video below to experience VR:
Augmented Reality, on the other hand, uses digital elements and adds that to our current physical reality, and creates an artificial reality. It does not take us or move us to somewhere else like Virtual Reality. To say it in simple language, it “augments” our current state of presence.
What is the Real Difference Between Virtual Reality and Augmented Reality?
Think about scuba diving vs going to the aquarium.
We don’t know how many of you have done scuba diving, but it is one of the greatest adventures a person can experience in his or her lifetime. When you scuba dive, you are in the depths of the ocean, watching sea animals swim surrounding you, you feel the water, and much more.
And when you visit an aquarium, you get to see sea animals floating in the water but this time you are not swimming. You are viewing fishes, octopuses, and other animals doing their business.
The following video is for your understanding of Augmented Reality, enjoy;
With virtual reality, you can see a dolphin, know how it feels like to swim next to a dolphin. And in augmented reality, you can see a dolphin pop out of your business card. Both technologies are great and amazing, to begin with, for what purpose you require any of them is the real question.
While virtual reality is fantastic, augmented reality gives freedom to a marketer because it does not require a full-fledged video. With augmented reality, businesses get wide possibilities, they can be creative and create amazing things.
BBC Earth utilized augmented reality to give a unique experience to the public. The video is worth watching, people are mesmerized by the au watch and enjoy while waiting for their transport.
Advantages of Virtual Reality
- It creates an interactive environment
- Boost to working capabilities
- Creates a real-life experience for the viewer for better learning
Advantages of Augmented Reality
- It offers individual learning
- Can be used in wide variety of fields
- Augmented reality can be used to enhance meeting presentations
- It can be used for better classroom learning
- Easy to use
Conclusion: Both AR and VR are amazing and can be integrated into business marketing. Here at Trigma, we have skilled developers who can create VR and AR according to your demand.
We can give beneficial input and consult you as well with your VR or AR business project. Get in touch with us and take a step ahead TODAY. If you want to simply discuss your VR or AR project, feel free to reach out to us.