The Distinction Between Virtual Reality and Augmented Reality: What You Need to Know

Do you remember the excitement of playing Ludo as a kid? Well, times have changed. Kids today are completely immersed in Virtual Reality (VR) and Augmented Reality (AR) video games.

But the real magic of VR and AR lies in their applications to marketing.

VR and AR have become the talk of the town on social media and for good reason. These technologies have incredible capabilities that extend beyond gaming and entertainment. They have the power to revolutionize marketing, brand development, and more.

If you’re not familiar with VR and AR or aren’t active on social media, this blog is a must-read.

To pique your interest, consider this: according to Deloitte research, almost 90% of companies with annual revenue between $100 million and $1 billion are utilizing augmented and virtual reality technology.

Difference Between Virtual Reality and Augmented Reality

 

VR and AR are similar in that they both alter our perception of the real world. They allow us to escape reality and experience something truly extraordinary.

The key distinction lies in the fact that Virtual Reality transports the user to a different world using closed visors or goggles. Think Oculus Rift, Samsung Gear VR, or Google Cardboard.

Putting on a VR headset may physically blind you, but it opens up a whole new world of sensation. With VR, you can find yourself atop Mount Everest or immersed in the battles of World War I or II. The possibilities are infinite, and it could even become a vital educational tool for history and geography lessons.

Augmented Reality, on the other hand, adds digital elements to our current physical reality, creating an artificial reality. It doesn’t transport or immerse us as VR does. Rather, it enhances our current state of presence.

To put it simply, VR is like scuba diving, where you are fully immersed in a new environment, while AR is like visiting an aquarium, where you observe and interact with digital elements in your current surroundings.

Both technologies have their merits, and the choice depends on your specific needs and purposes. While VR provides an unparalleled immersive experience, AR offers marketers the freedom to be creative without the need for full-fledged videos.

For example, BBC Earth utilized AR to captivate the public and create a unique experience.

In conclusion, both AR and VR have incredible potential in business marketing. At Trigma, our skilled developers can create customized VR and AR experiences to suit your needs. Contact us to take your VR or AR business project to the next level.