What is Amazon Web Service and Why Should You Go for it?

What is Amazon Web Service and Why Should You Go for it?

What is Amazon Web Services (AWS)?

“Amazon Web Services is a subsidiary of Amazon providing on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis.” – Wiki It is the most adopted cloud platform offering more than 200 fully-featured services from data centers globally. Every organization whether small or huge in need of cloud computing can use AWS service to its full ability. 

Currently dominating the public cloud market with approximately 39% share, spreading over 190 countries and 170 AWS services. AWS is used by government agencies, growing startups, and large enterprises. 

What Can You Do with Amazon Web Services?

AWS services can be used by any business no matter what size it holds. Amazon Web Services eliminates a business’s need to have bundles of physical servers, many times businesses do not have the budget or lack maintenance. In this situation, you can co-locate your data center with the help of AWS. Once you create an account you can deploy virtual servers, start developing websites, applications, containers, and host cloud solutions. 

Why Should You Go For Cloud Solutions? 

Amazon Web Services has been positioned at the top in Gartner’s Magic Quadrant for Cloud Infrastructure for nine years consistently. One of the key reasons why small and big enterprises trust AWS is because of the features it provides. Its features help with the bulk of workloads such as game development, massive data transfer, data processing, warehousing, and others. On top of this, AWS offers a feature to choose servers according to your preference. 

Benefits of Amazon Web Services (AWS)

  • Security 

Amazon web services offer the most enhanced security system/technology. To ensure security AWS core infrastructure is backed by several security tools, a total of 230 security compliances, and government services and features. Along with this, Amazon Web Services supports 90 security standards, Amazon data centers have multiple physical layers of operational security as well.

  • Most Number of Functionalities

AWS is the largest cloud service provider and has significantly more services than any other platform and features within those services. These services cover almost every industry from emerging technologies to IoT, machine learning, artificial intelligence, and many others.  

  • Easy to Use

AWS is designed to be used by vendors, independent software vendors, application providers- it’s easy to navigate. 

Innovative Solution: AWS offers the latest technologies to experiment with more quickly if compared to others. Amazon is continuously innovating technology that delivers quick and easy solutions. 

  • Cost-effectiveness

The pay-as-you-go model is one the most useful and biggest advantage of Amazon web services. It implies that you pay for only a specific service that you subscribe for and only for the time period you need it for. The platform does not put conditions such as weekly or monthly subscriptions. This unique feature of AWS makes it a significant choice for agile methodology.

Here is an overview of different AWS services which can help you choose your best fit for your business; 

  • Save when you can reserve: Under this offer services related to Amazon EC2 and Amazon RDS exist. If you decide to pay the entire cost at once, you can get huge discounts and vice-versa.
  • Use more, pay less: Amazon web services offer flexible services such as S3 or EC2- the more the usage, the less you will have to pay per gigabyte. If you run a business or are planning to expand your services this feature can prove to be beneficial in the long run.
  • AWS free trial: Trials are best for obvious reasons, but AWS free trials are the best as you can access over 60 AWS services that too for ‘free’. When a new account is created, one can get access to all free services offered by AWS. All these free services can be subdivided into 3 categories, this largely depends on the kind of product a business decides to use.  

 

How To Use LinkedIn for Your Business

How To Use LinkedIn for Your Business

More than 55 million companies use LinkedIn for business. LinkedIn is not just solely a prominent social media platform to recruit top talent anymore. With more than 700 million users it has become a powerful platform to network, connect, market, and sell. According to a report by Content Marketing Institute, LinkedIn was named the number 1. social media platform for helping organizations achieve specific objectives.

With the help of LinkedIn, any company or organization can propagate its ideology, attract the right audience, and develop a sales pipeline. With this much number of users, the possibilities of experiment with different marketing strategies on LinkedIn are infinite. This blog/guide will tell you about several LinkedIn tools and marketing strategies you can apply practically. To make the most out of your LinkedIn marketing strategy you need to read the entire blog. 

How to Use LinkedIn for Business

Steps to create a LinkedIn account for your business. 

1. Create a LinkedIn Page

Before you start building a LinkedIn marketing strategy for your business, you need to create a professional LinkedIn page. If you already have one you can skip this step, if not you need to do this to move ahead.

linkedin for business

Steps to create a LinkedIn page

  • Step 1: Visit the LinkedIn Marketing Solutions website, click on the LinkedIn page sections. Then click “Create your Page”.
  • Step 2: Choose a suitable category for your LinkedIn business page.
  • Step 3: Fill in your company details. A page preview is displayed parallelly, as you fill the form step by step to show you how it will appear.
  • Step 4: Last but not least, add your company logo and tagline (make sure to use a strong and attractive tagline). This step is optional, but do not skip it as it’s crucial to upload your company logo. Companies with logos on their LinkedIn page get customer attention and visits 6 times more. Plus, a logo is a company identity, it represents your business ideology.
  • Step 5: Click create page button.

2. Complete Your LinkedIn Page

Take your LinkedIn business page from basic to the next level by adding more details. The more information you provide to viewers, the more what you are offering will get clarity. LinkedIn business pages with full and clear details get 30% more traffic than the ones with only basic information. 

To add more details click on the pencil icon below your company profile name. 

3. Share Your LinkedIn Page

Now that you have completed your LinkedIn business page, the next step is sharing.  Without sharing the page, the entire effort can go to waste. Share your LinkedIn page with your employees, write a mail telling all your employees to visit the page, and add it as a workplace.  Connect visitors with your company thought leaders, to people who help build your business. 

You can share the page with your customers as well, you can write an introductory message and send it to all your customers. Make use of all your digital points such as newsletter, website, social media platforms- ask people to follow you. Tell people what you will be offering them- in short, what’s in store for them if they follow your LinkedIn business page. On LinkedIn, page admins can also invite their connections to follow the page. 

4. Add LinkedIn Button

Add social media icons to either the header or footer of your website or newsletter. This is crucial as it makes it easy for people to find your business LinkedIn page. You can find the latest LinkedIn icon and download it for use.

5. Create a LinkedIn Marketing Strategy

Now that your company LinkedIn page is ready, you need to create Linkedin Marketing Strategy. 

You need to clear your strategy, ask yourself questions. What will be the purpose of your LinkedIn page, what kind of message you want to deliver to your audience, will your budget include LinkedIn ads? 

Get familiar with LinkedIn demographics, discover what kind of posts your audience is viewing, who is your target audience, what are their interests. Do an audit of your LinkedIn users, the more information you can get, the better. 

Effective LinkedIn Marketing Tips

Learn how to market your business like an expert on LinkedIn. 

1. Post-Good Photos and Videos

Posts with photos and videos receive more engagement on any social media platform same holds for LinkedIn. According to LinkedIn, posts with images get 98% more comments than average.  Also, posts with collages including 3-4 images attract more audiences. Videos can reach an audience 5 times more than any other content form. Plus, a video posted on any LinkedIn page or platform is prioritized by a LinkedIn algorithm. 

2. Optimize Posts for Better Reach on LinkedIn Page

When you start publishing on your official LinkedIn business page there are certain practices you can apply. LinkedIn’s algorithm rank posts according to the following measures;

  • Your connections,
  • Engagement probability, 
  • And interest relevance of users. 

In short, LinkedIn tries to show people what they want to see and what they can like. Your posts should also aim to do so. When you publish posts that interest your target audience chances are more they will like your posts as well. 

You can also notify your company employees about the post published. Involving employees can give a push to circle your post, this is a great way to enhance your company’s presence. 

Here are some of the best practices to use for your LinkedIn Business Page: 

  • Share relevant content 
  • Post content timely 
  • Try to hold user attention by posting attractive images and videos
  • Include a clear Call to Action
  • Name the audience you are trying to reach such as “calling all content writers” or “hey, graphic designers”
  • Tag people or employees
  • Lead your post with a question or an interesting fact
  • Create LinkedIn polls 
  • Include only 2 to 3 hashtags in a natural way 
  • Write appealing headlines and respond to comments in a short time

3. Post at the Right Time

At what time does your post matter most. Like any other social media platform, it’s important to post regularly to maintain engagement with your followers. LinkedIn estimates that brands that post once a month reach 6 times more users, a brand that posts twice a week reaches an audience 2 times more. Again brands or companies who post daily reach even more traction. With this what time you post also matters. According to Hootsuite, following time is best to post content on LinkedIn business page to make the most of marketing strategy;

7:45 a.m., 10:45 a.m., 12:45 p.m., and 5:45 p.m. EST.

You can use social media scheduling tools such as Hootsuite, SproutSocial, Social Pilot, Buffer, Social Bee (I prefer Sprout Social and Hootsuite). 

4. Go LinkedIn Live

The only format more engaging than videos is LinkedIn Live, which sees 24 times more engagement than pre-recorded videos. 

You can go live with several ideas such as chat sessions, office week activities, webinars. Before hosting a LinkedIn live make sure to promote the event at least 7-8 days before to make your connections aware. Posting about the event a day or even two days before is not sufficient. You have to give people time and yourself as well, creating the hype can be beneficial. An example is given below. 

5. Target the Right Audience for Your Business

One of the best marketing tools of LinkedIn is its organic targeting option for posts. 

Page admins can see entire analytics data based on their business page, you need to click on your followers’ number to see analytics data. You can get data such as organization size, geography, employee advocacy, companies to track, others. If your budget allows you can go for LinkedIn ads. LinkedIn ads help organizations to reach people outside their usual reach. 

 Bonus: LinkedIn Marketing Tool that Can Help You

LinkedIn Groups

Just like Facebook groups, LinkedIn groups serve the same purpose. As a brand, you can be part of a communication thread, you can make out meaningful conversations with your clients offer them solutions. This place is for communication sole purpose, with groups help you can enhance engagement as well. 

To Sum Up

At the end of the day remember that LinkedIn is a professional platform. Your business can create a strong presence with its help. You can get to know different professionals, reach the other side of the world and widen your contacts. 

Beginner’s Guide: Everything You Need to Know About Apache Spark

Beginner’s Guide: Everything You Need to Know About Apache Spark

What is Apache Spark?

Spark is an Apache project advertised as ‘lightning fast’.

Apache Spark is an open-source data-processing engine for machine learning and big data. The Spark was designed to deliver the speed, programmability required for big data, and reliability. Through a brief Apache Spark consulting, you can know its true core uses and benefits.

The engine can process data 10 to 100 times faster than its alternative, this makes it a favorite. It also includes APIs for different programming languages such as Java, Python, and R (all these are popular among data analysts and scientists).

Originally developed at the University of California, Berkeley’s AMPLab, the Spark codebase was later donated to the Apache Software Foundation, which has maintained it since.ed it since.
Wikipedia

Interesting fact: Spark was invented because of MapReduce limitations. MapReduce has many steps, but with Spark, it requires only one step. With Spark data is read into memory, operations are performed and the results are written back-all this leads to faster execution of tasks.

Benefits of Apache Spark

• It’s Fast
Spark can be 100 times faster than Hadoop for big data companies. It currently holds the world record for large-scale on-disk sorting. To say it in simple terms, it can run fast…really fast against data of any size. This is beneficial for companies that process big data on regular basis. You can take Apache Spark consulting from us, Trigma, to gather more useful information on Spark uses for your business.

• It’s Easy to Use
During a long working schedule, it can become tough to process big data. Apache Spark comes in as a miracle for such days. It has easy-to-use APIs that can operate on big datasets. This has a collection of more than 100 operators from a familiar API framework.

Apache Spark

• It’s Developer Friendly
As we told you before Spark is compatible with different languages, it supports Java, Scala, R, and Python. Such APIs makes it easy for developers because it eliminates the need high-level operators.

• It can Tackle Multiple Tasks
Apache Spark comes with the ability to run multiple workloads, including machine learning, real-time analytics, graph processing. These libraries increase developer efficiency and productivity to work long productive hours.

• Real-time Processing
Another huge advantage of Spark is that it allows the manipulation of real-time data. To stream data in Hadoop you need to integrate other frameworks but not with Spark, it can handle all this without going for all-around advantages.

• Expanding Community
Community support can either break or make the deal. A lot of programs fail because of low community support, this is what differentiates great from poor. Apache Spark seems like a one-time deal as it offers helpful community support and has expanding community.

Benefits of Apache Spark

Why Go for Apache Spark Consulting Service from Trigma?

We understand the value of Apache Spark and deliver its power to both technical and businesses. Spark as a service requires low maintenance meaning you can save money, any number of data sources can be accessed, no data links are needed and it is easy to use.

If you have any questions related to Apache Spark consulting, you can get in touch with us. Our expert will give you detailed information on Apache Spark consulting and answer your queries.

What is UI and UX Design?

What is UI and UX Design?

When it comes to product design, there are two terms that we get to hear often- UI and UX. UI stands for user interface and UX for user experience- clear enough? Debates related to both UI and UX definitions has been around for a long time but still there is no ‘agreed’ explanation. Today through this blog we bring you simple yet near to accurate definitions of both UI and UX design.

What is UI?

To say it in simple words, user interface (UI) is anything a user or viewer may interact with to use a digital product or service. It offers a place where humans and machines interact with each other, it can be a common thing in fact you are using UI currently to read this blog.

User interface consists input hardwares that we as humans can use or touch like a mouse, keyboard, audio speakers or printers. Input devices work with output devices so that users can fully control the machine.

What is UI Design?

Defining a gigantic field such as user interface can be tough because of its broad examples
of misinterpretation. It is also referred as only interface design while communicating. Transforming wireframes into graphic user interface this process can be termed as UI design.

Different types of UI Design

Command Line Interface: In 70’s interaction with computer was done with the help of common line interface. The interactions were linear- user used to type a command and the machine used to respond accordingly. This was not so popular because users ‘have’ to know machine learning language to interact with computers.

Graphic User Interface: This is one the most common type of user interface, graphic user interface allows users to link with icons or any other graphical elements.

Fact: In 1984, Apple released Macintosh- first ever successful computer with GUI.

Voice User Interface: A voice-user interface (VUI) makes spoken human interaction with computers possible, using speech recognition to understand spoken commands and answer questions, and typically text to speech to play a reply. A voice command device (VCD) is a device controlled with a voice user interface.
Wiki

Learning curve in GUI is a huge problem, everytime a user interacts with a design that is made of GUI he has to spend time to know how to operate it. The more time spend concludes to huge learning curve. For a long time, designers have desired zero interface, the closest thing we have to zero interface is- Voice user interface.

What is UX?

Cognitive scientist Don Norman is credited with coining the term user experience design in the late 1990s here is how he describes it;

User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.”

Interaction between a potential or active user and a company all is a part of UX. The term ‘user experience’ refers to the interaction between a consumer and a product or a service offered. Design is created first and how the design affects a user journey is calculated next.

A UX designer uses his or her skill to measure how a design will make users feel and how easy it can be to accomplish tasks. Several tasks are done before finalising a design in order to conclude how user can be affected.

What is UX design?

The term itself somewhat helps in understanding the term but for a massive field such as UX design needs more depth. User experience design is all about coming to an understanding how users feel when they interact with an app, website or a product. What can be reason behind this? Why this step is essential before launching a website or an app?Main reason behind is to understand customer perception and intersection between design, user research and tesing.

Following are 5 main elements of UX design;

  • Well-organised architecture
  • Interaction oriented design
  • Usability aligned design
  • Visually appealing design
  • Planned user research

The ultimate plan of UX design is to create easy, relevant and reliable and pleasant experience for users. To wind up, UX design is NOT about visuals, it’s main focus is on the overall experience of the user.

Conclusion

We hope that you can make out the difference between user interface and user experience design after going through the blog. To say it in simple words, both are significant parts of product designing and its impossible to move ahead without consulting UI and UX. Stay tuned with us to know more about UI and UX design.

 

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